Media coverage, industry research, resources for journalists, podcasters, and media professionals.
Net Influencer featured our founder Mike Tang and the agency's RADIO INFLUENCER™ model, covering how we created a new category of music marketing by routing the reach and trust of established Radio DJs/Personalities/Hosts directly to independent artists through social campaigns.
Benzinga covered our launch of the RADIO INFLUENCER™ HeatCheck as a disruptive and innovative approach to music marketing, noting the agency's exclusive network of pre-vetted Radio DJs/Personalities/Hosts who connect artists directly to their established audiences through social campaigns.
Read the Feature →The RADIO INFLUENCER™ model isn't a hunch. It's built on documented consumer research from America's largest audio company. iHeartMedia's study on audio trust confirms why this approach works:
"Radio hosts are seen as some of the most relatable and trusted influencers. Radio DJs/Personalities are the original influencers: they've retained that status over time as major influencers in media today."
— iHeartMedia Research, America's #1 Audio Company
This research validates the core premise of every HEATCHECK campaign: when a trusted radio personality plays your song to their audience, it carries more weight than an ad. It's not advertising.. it's a credible introduction from someone their fans already trust.
A detailed overview of how HEATCHECK campaigns work, our influencer network, campaign examples, and results data. Available for press, partners, and media professionals.
View the Deck →For interview requests, press inquiries, podcast features, or partnership opportunities, reach out directly.
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