Media coverage, industry research, and resources for journalists, podcasters, and media professionals.
Net Influencer featured BOTN founder Mike Tang and the agency's Radio Influencer™ model — covering how BOTN created a new category of music marketing by routing the reach and trust of established radio personalities directly to independent artists through social campaigns.
Benzinga covered BOTN's launch of the Radio Influencer™ HEATCHECK as a disruptive and innovative approach to music marketing, noting the agency's exclusive network of pre-vetted radio personalities who connect artists directly to their established audiences through social campaigns.
Read the Feature →The Radio Influencer™ model isn't a hunch — it's built on documented consumer research from America's largest audio company. iHeartMedia's study on audio trust confirms why this approach works:
"Radio hosts are seen as some of the most relatable and trusted influencers. Radio personalities are the original influencers — they've retained that status over time as major influencers in media today."
— iHeartMedia Research, America's #1 Audio Company
This research validates the core premise of every HEATCHECK campaign: when a trusted radio personality plays your song to their audience, it carries more weight than an ad. It's not advertising — it's a credible introduction from someone their fans already trust.
A detailed overview of how HEATCHECK campaigns work, our influencer network, campaign examples, and results data. Available for press, partners, and media professionals.
View the Deck →For interview requests, press inquiries, podcast features, or partnership opportunities — reach out directly.
We typically respond to media inquiries within 1–2 business days.