About Best of the Next

Built by an Artist
who got tired of the guesswork.

BEST OF THE NEXT was founded to solve a problem most marketing agencies don't understand, because they've never been on the artist side of the table.

M
Mike 'WITTY' Tang
Founder · Artist
15+ Years in Tech & Marketing Music Artist Key Strategist Creator of RADIO INFLUENCER™ HeatCheck

The story behind the agency

Mike Tang founded BEST OF THE NEXT after spending over a decade building and leading media and technology companies, and simultaneously trying to grow his own music career as the artist WITTY.

He saw firsthand what most independent artists experience: a fragmented, confusing marketing landscape full of services that overpromise and underdeliver. Fake streams. Generic playlist placements with bot traffic. Ad agencies that don't understand music. Coaches who've never actually released a record.

That combination of real marketing expertise and lived experience as an artist, led to the creation of the RADIO INFLUENCER™ HEATCHECK: a campaign model no other agency offers, using the trust and reach of established radio personalities to expose artists to audiences that are already proven music fans.

Today BOTN serves independent artists worldwide through RADIO INFLUENCER™ campaigns, Spotify playlisting, TikTok promotion, Instagram ads management, content systems, and private coaching through the Artist Accelerator Exclusive.

2B+
Streams generated for artists
400+
Radio Influencers in our network
6 Figures+
In artist store sales generated
15+
Years in marketing & tech
Our Mission
"Get Heard. Get Paid. Scale."

We exist to help independent artists build real, sustainable music careers with campaigns that deliver actual listeners, systems that generate real revenue, and strategy that compounds over time. No shortcuts. No fluff. No fake metrics.

What Makes Us Different

Why artists choose BOTN

🎙️

We Created RADIO INFLUENCER™ Marketing

No other agency built campaigns around established Radio DJS & Personalities as influencers. We invented the model, we own the network, and we're the only place you can run a HEATCHECK campaign.

🎵

We've Been on the Artist Side

Our founder is a working recording artist. We understand what artists actually need, not just what looks good on a marketing deck. That dual perspective shapes every service we offer.

📊

Real Results, Real Accountability

Every campaign comes with a delivery guarantee. We don't take your money and disappear. If we don't deliver what's promised, we make it right! Period.

🚫

Zero Bots. Zero Fake Traffic.

Every stream, every follower, every listener we generate is real. We built our reputation on this principle and we don't compromise it.. ever.

🔧

Full-Spectrum Services

From a $37 content guide to a 4-figure private coaching program, we serve artists at every stage, with a clear path to grow from entry-level campaigns to full career acceleration.

🌍

Global Reach, Independent Focus

Our campaigns reach listeners worldwide. Our focus stays independent. We work for the artist, not the label, not the platform, not the algorithm.

As Featured In

What the press says about BOTN

Net Influencer

Covered BOTN's RADIO INFLUENCER™ model and the agency's approach to artist marketing, including a feature on how campaigns delivered a 25,000% increase in Spotify streams for artist Kaila Love.

Read the Feature →
Benzinga

Featured BOTN as a "new disruptive, innovative music promotion service" with an exclusive network of pre-vetted Radio Influencers connecting artists directly to established audiences.

Read the Feature →
Industry Network

Who's paying attention

Our audience and network includes some of the most influential names in music, radio, and the industry.

JR McKee

JR McKee

Grammy-Winning Music Executive

Teddy Riley

Teddy Riley

Grammy-Winning Producer & Artist

Wendy Day

Wendy Day

Industry Veteran

Dustin Lynch

Dustin Lynch

Country Superstar

Mani Millss

Mani Millss

iHeartRadio/TV Personality

Jagged Edge

Jagged Edge

Platinum, Grammy-Nominated R&B Group

Young Jas

Young Jas

Radio/TV Host

Chops Music

Chops Music

Acclaimed Producer

Mina SayWhat

Mina SayWhat

SiriusXM & Media Broadcaster

TJ Chapman

TJ Chapman

Prominent Manager

DJ Pupdawg

DJ Pupdawg

iHeartRadio DJ & Host

George Cook

George Cook

The Brand Transformer

Ready to work with us?

Explore our services or book a free discovery call to talk through exactly what your music needs.

See Our Services → Book a Discovery Call